Globalizing The Sales of Red Bull Samples †MyAssignmenthelp.com

Question: Discuss about the Globalizing The Sales of Red Bull. Answer: In the process of running a business, one needs to consider alternatives that would help the business thrive into making profits. If a firm does not enjoy a largemarket share, it needs to come up with other relative alternatives that would help in ensuring an escalation in sales, which is a key objective of most or all business entities in the world. As for the case of the pizza company mentioned, it is not a big company but part of a company which has multiple brands in Australia and in international markets and expanding (Hollensen, 2015). In order to promote its sales, one idea to be adopted is that of forming a strategic partnership with Red bull. Red bull is an already established brand which enjoys a larger market share not only in Australia but in the world at large. Keeping in mind that pizza and red bull are complementary goods, selling of red bull in store that sell pizza will mean that sales of pizza will escalate since people will tend to consume the two together (Cornil and Krishna, 2017).This will be a mechanism of enlarging their consumer base. This will as well help strengthen the non performing aspect of the pizza company. Red bull by virtue of being a worldwide brand, is a market leader. This means that its a reputable brand in the industry. This means it can get avenues of expansion from potential lenders as well as financiers. The pizza company can use this as a niche to access new customer bases by choosing to work with Red bull in its plans of expansion to other regions within and outside Australia, this will help advertise the brand as well as create market for pizza in the regions where red bull has expanded to(Bodie, 2013). Red bull enjoys a larger market share as compared to the pizza company in context. This is well exhibited by the various users of red bull ranging from avenues of sports to entertainment as well as youths mainly university students. This means that working with red bull company will mean that the pizza company will enjoy the market of red bull. This is because Red bull enjoys economies of scale, focuses on maintaining quality to retain and attract more customers and has that market power, all of which will be advantageous to the pizza firm. Globalizing the sales of red bull to Domino retails in and around Australia is as well a strategic move as this will benefit red bull company as well as the pizza firm. Bearing in mind that Red bull is a worldwide recognized brand, coping in such niches wont be an issue since most consumers have heard about or even used red bull as an energy drink. This will mean that the market for pizza will increase as most of the users of red bull will as well be interested in consuming pizza as such, escalating sales hence bringing about profitability (McDonald and Wilson, 2016). In conclusion, close working with red bull will earn the pizza more credit as it will able to enjoy the market share, economies of scale as well expand on sales thereby generating more revenue. References Bodie, Z. (2013). Investments. McGraw-Hill. Cornil, Y., Chandon, P., Krishna, A. (2017). Does Red Bull give wings to vodka? Placebo effects ofmarketing labels on perceived intoxication and risky attitudes and behaviors. Journal of Consumer Psychology. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. McDonald, M., Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons.